On 28th June 2024, The Uttar Pradesh Tourism Department hosted a ‘Bodhi Yatra’ conclave in New Delhi to showcase Lord Buddha’s journey, highlighting Uttar Pradesh’s Buddhist pilgrimage and tourism potential. The key officials attended the event, including the Minister of Tourism, Tourism and Culture, and the Director General of IBC. The conclave featured Ambassadors and other diplomats from Singapore, Thailand, Myanmar, Bhutan, Japan, Indonesia, Argentina, Mongolia, Sri Lanka, and Vietnam. The event also featured members of the International Buddhist Council, academicians, and travel writers. The Special Secretary of the Department of Tourism Uttar Pradesh highlighted the state’s rich history, culture, and heritage, as well as investment opportunities.