H&M India is launching H&M Home for great designs and home décor products available to everyone through a digital store on hm.com and e-commerce portal Myntra which will later be introduced via H&M India’s existing store in Ambience Mall, Vasant Kunj. It has launched in India with concepts which are divided into different rooms of the home: Livingroom, Bedroom, Bathroom, Kitchen and Kid’s room. The assortment ranges from timeless dinnerware and high-quality bed linen to modern textiles and stylish storage solutions.
“We are glad to finally bring H&M HOME to India and see it as an excellent complement to H&M’s existing offering. While fashion is in our heritage, H&M HOME takes the world as their source of inspiration and we hope many people will be able to find something they like in the collections, which include everything from classic basics to the latest trends at an affordable price point,” shares Amit Kothari, Regional Marketing and Communications Manager, South Asia, H&M.
H&M Home is launching the newest collection on Spring 2022, which will offer comforting and bohemian chic details that call for soft simplicity. Other than this, a range of printed cushions in organic cotton and stylish baskets will be on offer, which is made with FSC certified rattan. Besides this, abstract sculptural vases and accent pieces in the glass add mood-boosting elements to rooms, along with pastel-coloured scented candles in edgy shapes.