As India’s Tier 2 cities emerge as vital consumption hubs for luxury, Moët Hennessy India is expanding its footprint in Uttar Pradesh, a whisky-forward market marked by growing demand for premium experiences. The company is introducing its iconic portfolio, which includes Glenmorangie, Belvedere, Chandon, Moet et Chandon, and Hennessy, to high-end retail stores, premium hotels, and luxury lounges across all key cities, including Lucknow, Noida, Agra, and Ghaziabad.
“Uttar Pradesh stands at the confluence of tradition and aspiration. The region is witnessing a clear shifting consumer preference to refined, globally benchmarked preferences. We see strong traction for premium and above whisky, and our curated portfolio of Glenmorangie, a luxury Scotch single malt, is designed to meet this demand,” said Ipsita Das, Managing Director, Moët Hennessy India.
This move reinforces the company’s commitment to reshaping consumer expectations and elevating social occasions with globally celebrated spirits. With an increasing demand for curated experiences, Moët Hennessy India’s premiumization push is well-positioned to tap into Uttar Pradesh’s fast-evolving luxury culture.