RELIANCE BRANDS LIMITED (RBL) has collaborated with a British-based sandwich outlet Pret A Manger, a global fresh food & organic coffee chain. RBL will be debuting its dining outlets all across India, kicking off in the major cities. RBL being India’s largest luxury to premium retailer has over 14 years nurtured global brands in the country.
Pret A Manger serves organic coffee, handmade sandwiches, salads, and wraps, freshly dished up every day. The brand has 550 shops globally across 9 markets including the UK, US, Europe, and Asia.
“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making Food the new Fashion. Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success.” said Darshan Mehta, MD, Reliance Brands Limited.
Pano Christou, CEO of Pret A Manger, said: “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent. RBL is a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We’re looking forward to working with them on what is our most ambitious global franchise partnership to date.”