Thailand’s Tourism Authority (TAT) showcased its sustainability-focused tourism offerings at the Amazing Thailand Media Briefing, marking its 15th participation in South Asia’s Travel and Tourism Exchange 2024. Thailand’s India ranks fifth in visitor markets, with 1.62 million travellers in 2023, and revenue of over 63 billion Baht. The Thai government waives tourist visas for Indian citizens, aiming to boost connectivity and revenue from 1.74 million Indian travellers to Thailand.
Ms. Thapanee Kiatphaibool, TAT Governor, said “Key strategies to realise our targets will be subsidy schemes for incentive, wedding, and celebration groups. Joint promotions with airlines and travel agents will be offered for repeat visitors and golfers. Just as importantly, we will continue to strengthen our presence through India’s leading shows including the Outbound Travel Mart in Mumbai, and this SATTE in New Delhi.”
TAT targets family, millennials, weddings, golfers, luxury, and incentive groups, with new initiatives for senior citizens, women travellers, adventure sports, Gen Z, and LGBTQIA+. Promotions include Hua Hin, Kanchanaburi, and Khao Yai for family, golf, wellness, and national park attractions. A new tourism offering introduced by TAT including EmSphere shopping mall, Thai Bus Food Tour, Pruek dining cruise, UNESCO sites, Andamanda Phuket waterpark, Carnival Magic theme park, RVX Sampran, Thann Wellness, La Vita Sana, Cape Fahn, Four Seasons, Banyan Tree, and Anantara Koh Yao Yai.
The Airports of Thailand (AOT) has increased Suvarnabhumi Airport’s passenger handling capacity to 60 million, opened the Midfield Satellite Building, and made Chiang Mai International Airport operational 24/7. AOT plans to expand Phuket International Airport and conduct feasibility studies for a new airport. Thailand welcomed 28 million foreign visitors in 2023, generating 1.2 trillion Baht in revenue. From January to February 2024, it attracted 4.87 million, generating over 215 billion Baht. The country’s revenue target is 3 trillion Baht, including international and domestic tourism.