The future is virtual now!
ANA HOLDINGS INC. has partnered with leading game studio JP GAMES, to launch ANA NEO, an interactive virtual platform that will bring the joy of travel and unique online shopping opportunities to audiences worldwide. Supported by government tourism bureaus and related organizations in Japan and abroad, ANA NEO will provide users around the world with a new experience that connects them to the real world virtually – regardless of time or space in collaboration with a wide range of partners.
Featuring three distinct areas with recreations of real world locations – The “Sky Park” area will employ advanced3D graphics to create an immersive environment, The “Sky Mall” is a virtual shopping space inspired by airport shopping and entertainment areas. In addition to virtual shopping, and the “Sky Village” area, SKY WHALE will provide access to medical care, education, and government services in a virtual environment, making it the model for a virtual smart city.
“ANA NEO will open up the joy of travel to a much broader audience and provide users with an unrivaled experience,” said Mitsuo Tomita, president and CEO of ANA NEO. “Complete with realistic recreations of famous tourist sites and unprecedented shopping options, ANA NEO will help people explore the world from the comfort and convenience of a connected smart device. As the first global airline to launch this type of platform, we are excited to open up new possibilities and new experiences for people.”
“Much like travel, virtual platforms are an excellent way to connect with people and experience new things,” said Hajime Tabata, chief producer of ANA NEO and Chief Executive Officer of JP GAMES. “ANA NEO is a bold new reimagining of a virtual platform, leveraging the latest breakthroughs to create an immersive digital world that captures the wonder of travel and let families and friends tour them together.”