Sri Lankan Airlines, the National Carrier and a prestigious Oneworld member, as a prime promotor of the country’s tourism, launched its latest campaign ‘The Colours of Jaffna.’ The National Carrier, in its campaign, has aptly captured the beauty of the aspects, thereby inviting the traveller to embark on an immersive experience. The Airline launched a campaign that unveils the fascinating facets of Jaffna, which will be followed by a series of posts and a fun quiz, raising awareness of Jaffna’s various attractions.
Complementing the promotional drive, the Airlines’ leisure arm, Sri Lankan Holidays has introduced a series of holiday packages covering the best of Jaffna, with Jetwing Hotels as the exclusive hospitality partner. The next phase of the campaign will see content creators and social influencers, getting aboard Sri Lankan to experience the destination and inspire their fans to follow in their trail. This attractive invitation to experience Jaffna is carried across the airline’s vast network.