On 19th February 2024 India Tourism Development Corporation (ITDC), a public sector undertaking under the aegis of the Ministry of Tourism, unveiled its mascot Adyant-beginning to the end, and tagline “सबसेश्रेष्ठआतिथ्यकीओर” in a grand ceremony led by Dr.Sambit Patra, Chairman, ITDC. The event was attended by esteemed dignitaries including Ms. Manisha Saxena, IAS – Director General, Ministry of Tourism, Mr. M.R. Synrem, IAS – Managing Director, ITDC, representatives from travel and trade associations, FICCI, CII, ASSOCHAM, Senior ITDC officials and AIHTM students.
ITDC teaser promotes Ashok hotel as premier wedding venue, aligning with Prime Minister Modi’s call for India to be a preferred destination for weddings. The event featured the unveiling of the new tagline “सबसेश्रेष्ठआतिथ्यकीओर,” symbolizing ITDC’s commitment to providing exceptional hospitality and service in the tourism sector.
Adyant, a new mascot introduced by ITDC chosen by NID students symbolized teamwork, innovation, sustainability, and pioneering spirit, serving as a welcoming guide for travelers, showcasing their commitment to exceptional tourism services.
The introduction of the new mascot and tagline signifies ITDC’s ongoing pursuit of establishing fresh benchmarks for hospitality and service excellence in the nation, reinforcing its commitment to progress in the industry.
Expressing his enthusiasm about the developments, Dr.SambitPatra, Chairman, ITDC, stated, ‘India and ITDC have solidified their brand identities, with the new mascot representing the unwavering resilience of an ant, symbolizing ITDC’s strength. Adyant embodies the spirit of our organization and will become a symbol of excellence and warmth in the tourism industry. The unveiling signifies a transformative moment, setting new standards in the evolving landscape of tourism. The mascot stands as a testament to ITDC’s enduring strength, and together, we aim to propel the tourism industry to unprecedented heights, fostering a lasting positive impact on the brand and the broader sector.’
Mr. M.R. Synrem, IAS, Managing Director of ITDC, shared his thoughts on the occasion, and said, ‘The introduction of our mascot and tagline is a significant milestone for ITDC. It serves as a testament to our unwavering dedication to delivering unparalleled hospitality experiences. With the unveiling of these distinctive elements, we are not just redefining our brand identity but also setting a new benchmark for excellence in the tourism sector. We thank the faculty and Students of NID for collaborating with us.’