Ethiopian Airlines has announced a strategic partnership with Visa to roll out and expand Visa co-branded payment products, aimed at enhancing convenience and flexibility for travelers.
Building on their long-standing relationship, the collaboration focuses on driving greater adoption of co-branded Visa cards, enabling customers to enjoy more seamless, secure, and rewarding payment options for both travel and everyday spending. It will also strengthen customer engagement, promote digital payments, and support Ethiopian Airlines’ expanding global presence.
“Travel and payments are intrinsically linked, and this collaboration reflects our shared commitment to simplifying how customers pay and travel,” said Yared Endale, Cluster Head Eastern Africa, Visa. “By deepening our relationship with Ethiopian Airlines, we are supporting the evolution of digital payments while helping deliver more value, convenience and choice to travelers across the region.”
The partnership will further support joint marketing initiatives and innovation to improve the overall travel experience.
Ethiopian Airlines Group Marketing Vice President, Rahel Assefa, added, ‘’At Ethiopian, we continuously strive to provide our passengers with a seamless range of options to access and enjoy our services. Our collaboration with Visa aims to further enhance payment options for our customers and increase convenience during every payment.’’