Ethos Watches, India’s largest luxury watch retailer, proudly announces the opening of City of Time in Gurgaon, an immersive, one-of-a-kind retail experience designed for watch enthusiasts. Spanning across 22,000 square feet, it features 7 exclusive brand boutiques, 2 multi-brand galleries with 50+ independent brands, watchmaking zones, bars, a cigar lounge and more. Setting itself apart from conventional retail spaces, this pioneering concept redefines the luxury shopping experience by merging horology with refined lifestyle elements, offering an unparalleled journey into the world of timepieces.
Speaking on the launch, Pranav Saboo, CEO and Managing Director at Ethos Watches, said, “City of Time is a dream many years in the making, a bold and uncompromising vision to create the most iconic watch destination India has ever seen. Designed as a sanctuary for horological expression, it is a place where the world’s greatest watchmakers are not merely retailed but represented with dignity, depth, and artistic freedom. Through unmatched customer experience and curatorial excellence, we aspire to set benchmarks that will resonate far beyond our borders and make the world look to India with admiration and pride.”