Enchanting views of ghats and much more.
Varanasi is known for its prominence in Hindu mythology and culture, which goes back hundreds of years. Its ancient charm has played a constant muse to many seekers, literary figures, old world flaneurs and locals who swarm the ghats to take their redemptive holy dip. It’s the ultimate symbol of Hindu renaissance and is believed that one who is graced to die on the land of Varanasi, would attain salvation and freedom from the cycle of birth and re-birth.
The city has ancient temples, glorious Ghats, the undulating Ganges. Experiencing the Ghats in an adventurous hot air balloon ride, high enough to see the mystical city full of colours and sanctity is awe-striking. On the occasion of Dev Deepawali, Uttar Pradesh Tourism has mounted up a hot air balloon festival for the travellers to take their seat alongside the gods. This event lasted for two days, from 17th to 19th November 2021. This initiative taken by the government will boost tourism in the city and will facelift the image of Varanasi, which was only restricted to religious tourism earlier.
Mukesh Kumar Meshram, Principal Secretary , Culture and Tourism said, “This new offering will add yet another experience for the explorers and will bring Varanasi as the top spot to be experienced for many premium and high-value travellers from across the world. The post Covid template for tourism is going to be about building authentic experiences and packaging traditions into modern packaging for sustainable tourism.”
The event has been awarded to E-factor Entertainment.
Samit Garg – Founder and CEO, E-factor, said, ”This new offering adds an authentic and high value offering for the ‘living heritage’ the city offers and its breathtaking terrain and bird’s eye view matches completely in splendour with its wonderfully preserved wonders on the ground. The New Age travellers are seeking a new brand of tourism that is not a singular product, but translates into a series of unfamiliar novel, yet transformative ‘experiences’. There is a spiking preference for ‘exploratory and experiential travel’ over the standard approaches to leisure like visiting tourist spots.”