Baume & Mercier is pleased to announce the appointment of Indian actress Janhvi Kapoor as Friend of the Maison. This collaboration marks a new chapter for the brand, reflecting its enduring commitment to celebrating contemporary femininity and authenticity. It also coincides with the launch of the Joia de Baume & Mercier collection, a new expression of this vision.
“I am truly honored to join Baume & Mercier as Friend of the Maison, especially at the launch of the Joia collection. I was instantly drawn to its celebration of a free, bold and authentic femininity. For me, style is a deeply personal expression — and Joia beautifully captures the idea of celebrating every moment while staying true to who you are.” says Janhvi Kapoor.
As Friend of the Maison, Janhvi Kapoor embodies the values that have defined Baume & Mercier since its founding: a natural elegance, a sense of balance and a deeply personal approach to style. Her authenticity and emotional depth resonate with the Maison’s vision of watchmaking as a companion to life’s meaningful moments.
While the Joia de Baume & Mercier collection expresses a vibrant and instinctive femininity, it also reflects a broader philosophy that has long guided the Maison: creating timepieces that celebrate individuality and accompany women in every facet of their lives. This spirit finds a natural echo in Janhvi Kapoor, whose personality combines modernity, spontaneity and confidence.
“Janhvi Kapoor embodies a contemporary vision of femininity that resonates deeply with us. Her authenticity and sensitivity make her a natural fit for Baume & Mercier. Through her, we wish to express an instinctive and vibrant elegance, in perfect harmony with today’s women. We are delighted to welcome her to the Maison” says Michael Guenoun, CEO of Baume & Mercier.
Through her artistic choices and continuous evolution, Janhvi Kapoor has established herself as a singular voice in contemporary Indian cinema. Her ability to express different facets of her personality with nuance and sincerity reflects the Maison’s own approach, where each creation is designed to express emotion, character and individuality.
The arrival of Janhvi Kapoor as Friend of the Maison reinforces Baume & Mercier’s ongoing dialogue with a new generation of women while continuing to honor the legacy of its founders, William Baume and Paul Mercier.