Baume & Mercier has announced Indian actress Janhvi Kapoor as its Friend of the Maison, marking a new phase that highlights modern femininity and authenticity. The association also aligns with the launch of the Joia collection.
“I am truly honored to join Baume & Mercier as Friend of the Maison, especially at the launch of the Joia collection. I was instantly drawn to its celebration of a free, bold and authentic femininity. For me, style is a deeply personal expression — and Joia beautifully captures the idea of celebrating every moment while staying true to who you are.” says Janhvi Kapoor.
Kapoor’s natural elegance and individuality reflect the Maison’s philosophy of creating timepieces that celebrate personal expression and meaningful moments. Her modern, confident persona aligns closely with the spirit of the Joia collection.
“Janhvi Kapoor embodies a contemporary vision of femininity that resonates deeply with us. Her authenticity and sensitivity make her a natural fit for Baume & Mercier. Through her, we wish to express an instinctive and vibrant elegance, in perfect harmony with today’s women. We are delighted to welcome her to the Maison” says Michael Guenoun,CEO of Baume & Mercier.
This collaboration strengthens Baume & Mercier’s connection with a new generation while continuing to honour its legacy.