Hilton has unveiled the next chapter of its globally acclaimed ‘It Matters Where You Stay’ campaign, once again starring Brand Ambassador Deepika Padukone. Following its 2025 debut, which garnered more than 11 billion views, the campaign will roll out across social, digital and outdoor platforms worldwide.
Shot at Conrad Bengaluru, the campaign highlights how a Hilton stay offers more than just accommodation. Through music, movement and storytelling, Deepika showcases a relaxed and spontaneous side, reflecting the confidence that comes from thoughtful hospitality.
“People often think about travel in terms of destinations, but for us, it’s about hospitality – the Stay – that makes the trip possible,” said Mark Weinstein, Chief Marketing Officer, Hilton. “A Hilton Stay helps our guests make the most of why they came. Travel is exciting, but it can also be demanding. When travel takes people from their routines, the Stay becomes even more important. Our Team Members ensure everything is taken care of, giving guests the comfort and confidence to focus on what truly matters, turning everyday moments into expressions of confidence and playfulness. Deepika brings that feeling to life beautifully in this campaign and captures the ease that comes when everything around you simply works.”
The campaign spotlights Hilton’s guest experience, including dining, wellness, personalised service, seamless technology and Hilton Honors benefits. Together, these elements help travellers feel supported and at ease while away from home.
Featuring an original soundtrack by Mikey McCleary, choreography by Shay Latukolan and direction by GRAMMY Award-winning Nadia Marquard Otzen, the campaign also reflects Hilton’s expansion plans in India, where the company aims to grow its portfolio to 400 hotels in the coming years.