Travel News

New Zealand shares messages of love with Indian travellers

‘Messages from New Zealand’ delivers a dose of heart-warming Kiwi hospitality to Indians

Tourism New Zealand virtually launched its new campaign ‘Messages from New Zealand’ recently in the presence of Mr. Steven Dixon, Tourism New Zealand’s Regional Trade Marketing Manager, Asia and His Excellency, Mr. David Pine, New Zealand’s High Commissioner to India.

‘Messages from New Zealand’ features everyday New Zealanders sharing video messages of hope and care with their international whānau (family), presenting a unique Kiwi outlook about what is important to them. The campaign showcases locals representing the values of hospitality and care for the land through positivity and encouragement.

The hero film asks, “If you could encourage the world to do one thing, what would it be?”, New Zealanders responded to the theme with a range of heartfelt messages, such as “listening very carefully to one another”, “stop polluting the earth”, to “stay positive”, “make amazing memories”, and “talk to a stranger, ask them how they are”.

Commenting on the campaign, Mr. Steven Dixon, Tourism New Zealand’s Regional Trade Marketing Manager, Asia says, “The travel industry has been impacted by the Covid-19 crisis tremendously in the  past few months and it is important now more than ever, that we stay connected to visitors and our travel trade friends in India. New Zealand is a place where manuhiri (guests) become whānau (family). These relationships are something that we, as New Zealanders, are proud of and want to celebrate and continue in perpetuity. Through Messages from New Zealand, we are staying in touch with our international whānau, including those right here in India, and letting them know that we are waiting to welcome them to our shores again when the time is right and borders reopen.”

Tourism New Zealand has also launched a ‘Virtual Road Trip’ campaign. Every month the ‘Virtual Road Trip’ will showcase a different region of the country.